The State of NJ Fiscal Accountability Regulations permits public school districts to hire staff or contracted service providers to perform public relations functions! 


As outlined in the regulations, public relations activities cannot comprise more than 50% of a staff member’s duties. Those duties, as defined by the regulations, include activities directly related to promotional efforts that advance a particular position and/or communicate information to the news media and district community at large. Means used may include press releases, press conferences, newsletters, flyers, mass community mailings and emails, television and radio broadcasting, and school-related community events. 


Other communications responsibilities may include such duties as crisis communications, website maintenance, data collection and dissemination, school operations, social media and development of the district calendar or handbook.