2025 NJSPRA COTY Award Nominations are now open for the 2025 NJSPRA Communicator of the Year (COTY). This prestigious honor recognizes the outstanding leadership and contributions of active, front-line school communicators who work full-time in school districts or education service agencies. One winner is selected annually from New Jersey. As a state chapter of the National School Public Relations Association (NSPRA), the NJSPRA COTY automatically becomes eligible for the NSPRA School Communicator of the Year award. Eligibility
In accordance with the NSPRA guidelines, the following individuals are no longer eligible for the NJSPRA Communicator of the Year Award: Deadline and Calendar | Past NJSPRA COTY Recipients 2024: Heather Daniel, Director of Communication and Policy, Edison Township Public Schools
Heather Daniel, Director of Communication and Policy at Edison Township Public Schools (2nd from left), accepts the NJSPRA 2024 Communicator of the Year Award from Paul Zeller (l), NJSPRA President, and Maren Smagala (r), NJSPRA President-Elect and the 2021 Communicator of the Year. Edison Township Superintendent, Dr. Edward Aldarelli (2nd from right) joins the celebration.
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Nomination Process
Anyone can submit a nomination using the 2025 COTY Nomination Form.
Nominate yourself or a colleague! Requirements within the form include:
Judging Areas
Leadership: Describe how the nominee demonstrates leadership in successfully meeting the communication needs of their school system or educational service agency. Examples may include leading successful communication campaigns, overcoming an internal communication challenge or creating a robust strategic communication plan. Examples should include data-driven research, planning elements, implementation of strategies and tactics and evaluation measures showing outcomes.
Communication: Describe how the nominee demonstrates their strength in both personal and organizational communication. Examples may include evidence of persuasion, public speaking, the power of engagement or influence in decision making. Examples should include why the nominee’s communication strengths made a positive impact.
Professionalism: Describe how the nominee demonstrates a consistent effort toward increasing their knowledge and skills, providing professional development opportunities or being a mentor to others. Examples may include achieving accreditation in public relations (APR), participating in NSPRA’s Mentor Match program or serving as a speaker at the chapter or national level.
Community Involvement: Describe how the nominee demonstrates active participation in their local community and an understanding of regional, national and international issues. Examples may include going above and beyond their daily work commitments by volunteering in their local community, organizing a fund-raising event for their community or writing an article that demonstrates broad knowledge of the complexities of public education.
All activities or accomplishments must have taken place within the previous five years. Additionally, the nominee must have the ability and skills necessary to represent school communications in a professional manner, including but not limited to high-quality written communication and public-speaking skills. The nominee should maintain the highest standards of personal conduct and recognize that their personal conduct is held up to public scrutiny.
Consider nominating any eligible and deserving candidate.
For questions or additional information, contact Sandy Cokeley, APR, at executivedirector@njspra.com