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2025 NJSPRA COTY Award
Now Open for Nominations

Nominations are now open for the 2025 NJSPRA Communicator of the Year (COTY). This prestigious honor recognizes the outstanding leadership and contributions of active, front-line school communicators who work full-time in school districts or education service agencies. One winner is selected annually from New Jersey. As a state chapter of the National School Public Relations Association (NSPRA), the NJSPRA COTY automatically becomes eligible for the NSPRA School Communicator of the Year award

Eligibility
Important criteria considerations for nominees are:

  • The person must be an NJSPRA member in good standing.
  • The person must be employed as a full-time, practicing school communications professional in a school district or educational service agency, and plan to remain in this position.

In accordance with the NSPRA guidelines, the following individuals are no longer eligible for the NJSPRA Communicator of the Year Award:
- Superintendents and other district/school administrators for whom communication is not their primary responsibility
- Employees of private PR agencies

    Deadline and Calendar
    Deadline for Nominations: 5:00 p.m. on Monday, February 10th
    Winner Announcement: NJSPRA’s Spring Workshop on March 13th 
    Submit NSPRA School Communicator of the Year Nomination: On or before April 1st

    Past NJSPRA COTY Recipients

    2024: Heather Daniel, Director of Communication and Policy, Edison Township Public Schools
    2023: Dr. Nicholas Diaz, Superintendent (shared), Franklin Township School District and Union Township Schools
    2022: Barbara Wilson, Public Information Officer, Cherry Hill Public Schools
    2021: Maren Smagala, District Communications Coordinator, North Hunterdon-Voorhees Regional High School District
    2020: Dr. Matthew Murphy, Superintendent, Ramsey School District


    Heather Daniel, Director of Communication and Policy at Edison Township Public Schools (2nd from left), accepts the NJSPRA 2024 Communicator of the Year Award from Paul Zeller (l), NJSPRA President, and Maren Smagala (r), NJSPRA President-Elect and the 2021 Communicator of the Year. Edison Township Superintendent, Dr. Edward Aldarelli (2nd from right) joins the celebration.

    Nomination Process

    Anyone can submit a nomination using the 2025 COTY Nomination Form.
    Nominate yourself or a colleague! Requirements within the form include:

    • One essay of up to 300 words for each of the four judging areas: Leadership, Communication, Professionalism and Community Involvement 
    • May include supporting documentation of up to three supplemental items for each section. 
    • One letter from the nominee's current supervisor, superintendent or school board member.
    • An updated résumé of the nominee

    Judging Areas

    Leadership: Describe how the nominee demonstrates leadership in successfully meeting the communication needs of their school system or educational service agency. Examples may include leading successful communication campaigns, overcoming an internal communication challenge or creating a robust strategic communication plan. Examples should include data-driven research, planning elements, implementation of strategies and tactics and evaluation measures showing outcomes. 

    Communication: Describe how the nominee demonstrates their strength in both personal and organizational communication. Examples may include evidence of persuasion, public speaking, the power of engagement or influence in decision making. Examples should include why the nominee’s communication strengths made a positive impact. 

    Professionalism: Describe how the nominee demonstrates a consistent effort toward increasing their knowledge and skills, providing professional development opportunities or being a mentor to others. Examples may include achieving accreditation in public relations (APR), participating in NSPRA’s Mentor Match program or serving as a speaker at the chapter or national level. 

    Community Involvement: Describe how the nominee demonstrates active participation in their local community and an understanding of regional, national and international issues. Examples may include going above and beyond their daily work commitments by volunteering in their local community, organizing a fund-raising event for their community or writing an article that demonstrates broad knowledge of the complexities of public education. 

    All activities or accomplishments must have taken place within the previous five years. Additionally, the nominee must have the ability and skills necessary to represent school communications in a professional manner, including but not limited to high-quality written communication and public-speaking skills. The nominee should maintain the highest standards of personal conduct and recognize that their personal conduct is held up to public scrutiny.

    Consider nominating any eligible and deserving candidate.
    For questions or additional information, contact Sandy Cokeley, APR, at executivedirector@njspra.com

    Mailing Address

    760 Route 46 West #1001
    Parsippany, NJ 07054

    Contact Us

    executivedirector@njspra.com 
    845-406-0631

    NJSPRA is one of 34 officially chartered chapters of the National School Public Relations Association (NSPRA) representing school communications professionals in individual states
    and multi-state regions across the United States, U.S. territories, and Canada. © 2025 New Jersey School Public Relations Association. All rights reserved.
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