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The New Jersey School Public Relations Association’s Communicator of the Year award recognizes school communications professionals who have demonstrated exemplary leadership and commitment to enhanced communication and relationship-building between public schools and the stakeholders they serve. The award honors those who recognize that communication is a critical component of leadership. Nominees must be current members of NJSPRA in good standing. Prior COTY recipients are not eligible.

Nominations are due in March of each year. The award winner is announced at the Annual Meeting held each May.

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The nominee:

  • Demonstrates the use of effective public relations strategies aimed at supporting public education.
  • Has been recognized as an advocate for public education and has earned a reputation as being highly credible with a variety of audiences.
  • Demonstrates exceptional leadership and communication skills.
  • Demonstrates experience and involvement in communicating with diverse audiences.
  • Implements communication strategies that demonstrate strategic thinking, which contributes to the betterment of public education.
  • Demonstrates effective personal communication with a wide variety of audiences.
  • Demonstrates ethics and professionalism in communication.
  • Has been recognized as a role model by school communications professionals and other stakeholders as someone whose communication skills and messages have impacted the lives of others.

  • Previous winners are not eligible for nomination.


Nominations for the Communicator of the Year Award may be made by anyone. An individual may submit more than one nomination; however each nomination must include its own, individual set of nomination materials and nomination form.

To nominate someone:

  • Submit application using the digital Official Nomination Form.
  • Include a narrative, no longer than 800 words, outlining how the person or organization has met the award’s criteria.
  • The submission may also include up to 10 pages of supporting documentation including, but not limited to, data demonstrating the nominee’s effectiveness in meeting the award criteria, samples of the nominee’s communications work, measures of effectiveness and letters of support.
  • Each nomination should be sent to NJSPRA at njspracommunications@gmail.com on or before March 26, 2021. Include "2021 COTY" in the subject line. There is no fee to nominate for the NJSPRA Communicator of the Year.


2020: Dr. Matthew Murphy, Superintendent, Ramsey School District

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