JOIN US FOR OUR SPRING WORKSHOP!
Branding and Strong Communications to Help You Attract and Retain Staff and Students
How School PR Can Meet the Employee Recruitment Challenge
The staffing situation is bleak for many school districts due to widespread competition for quality employees and their dissatisfaction with compensation and job expectations. Learn how school districts nationwide are responding to the crisis and what school communicators can do to help their districts tackle the employee recruitment challenge. In this hands-on session, you’ll learn how to create a research-backed Employee Value Proposition that will elevate your recruitment messages and make your district’s employment opportunities stand out from the crowd.
Speaker: Mellissa Braham, APR, Associate Director
National School Public Relations Association
Maximizing Your Network:
Connecting Groups Outside Your School
Hear from two NJSPRA member districts about how they maximize relationships with outside community organizations, such as senior groups, PTAs, recreation departments, civic organizations, etc., to support district initiatives, student projects, volunteer work and more.
Dr. Scott Rocco, Superintendent
Laura Geltch, Grants, Communication and Sponsorships Coordinator
Hamilton Township School District
Dr. Donna Ambrosius, Superintendent
Gina Dunphy, Community Relations Coordinator
Florence Township School District
Implementing Brand Identity to Unite District, School and Community
Does your district have a brand? Do you have branding guidelines and do staff know them and adhere to them? Hear how one NJ district overhauled their brand, why it was important, and how they got staff to adopt the new brand.
Speaker: Susan Marinello, Public Information Officer
Montville Township Public Schools
Who Speaks for Your Brand?
Who is speaking for your brand? Maintaining your district's brand requires the strength of your team. You can't be your district's only spokesperson; you need brand ambassadors, people who wear your colors, live your values, and get others excited about your schools. In this session, learn new research about brand ambassadors and why it matters.
Speaker: Brittany Keil, Research & External Relations Manager
2024 NJSPRA Communicator of the Year Award
Announcement and Presentation
NJPSA FEA Conference Center
12 Centre Drive Monroe Township, NJ 08831
Included with NJSPRA 2023-2024 Membership
(Dues must be paid in full)
Guests Welcome - $125 per
Includes continental breakfast (available at 8:30am) and lunch