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Event details

Spring 2024 Workshop

  • March 12, 2024
  • 8:30 AM - 2:30 PM
  • NJPSA FEA Conference Center


  • Cancellations allowed up until one week prior to the event. Registrants not cancelling on or before 7 days prior to the event will be responsible for payment whether or not they attend.
  • For colleagues of members (from the same district/organization) attending in place of a member; Email for registration code
  • For guests of NJSPRA



Branding and Strong Communications to Help You Attract and Retain Staff and Students

How School PR Can Meet the Employee Recruitment Challenge

The staffing situation is bleak for many school districts due to widespread competition for quality employees and their dissatisfaction with compensation and job expectations. Learn how school districts nationwide are responding to the crisis and what school communicators can do to help their districts tackle the employee recruitment challenge. In this hands-on session, you’ll learn how to create a research-backed Employee Value Proposition that will elevate your recruitment messages and make your district’s employment opportunities stand out from the crowd.

Speaker: Mellissa Braham, APR, Associate Director
National School Public Relations Association

Maximizing Your Network: 
Connecting Groups Outside Your School

Hear from two NJSPRA member districts about how they maximize relationships with outside community organizations, such as senior groups, PTAs, recreation departments, civic organizations, etc., to support district initiatives, student projects, volunteer work and more. 


Dr. Scott Rocco, Superintendent
Laura Geltch, Grants, Communication and Sponsorships Coordinator
Hamilton Township School District

Dr. Donna Ambrosius, Superintendent
Gina Dunphy, Community Relations Coordinator
Florence Township School District

    Implementing Brand Identity to Unite District, School and Community

    Does your district have a brand? Do you have branding guidelines and do staff know them and adhere to them? Hear how one NJ district overhauled their brand, why it was important, and how they got staff to adopt the new brand.

    Speaker: Susan Marinello, Public Information Officer
    Montville Township Public Schools

    Who Speaks for Your Brand?

    Who is speaking for your brand? Maintaining your district's brand requires the strength of your team. You can't be your district's only spokesperson; you need brand ambassadors, people who wear your colors, live your values, and get others excited about your schools. In this session, learn new research about brand ambassadors and why it matters.

    Speaker: Brittany Keil, Research & External Relations Manager
    SchoolCEO Magazine

    2024 NJSPRA Communicator of the Year Award
    Announcement and Presentation


    NJPSA FEA Conference Center
    12 Centre Drive  Monroe Township, NJ 08831

    Included with NJSPRA 2023-2024 Membership
    (Dues must be paid in full)

    Guests Welcome - $125 per

    Includes continental breakfast (available at 8:30am) and lunch

    Champion Sponsors:

    Patron Sponsor:

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